“Good words are worth much, and cost little.” -George Herbert
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“Good words are worth much, and cost little.” -George Herbert ***
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product." – David Ogilvy
