Project Description
Smart Pozyczka
HOW I TACKLED THE BRIEF GIVEN TO ME
Brief
Initially asked to produce illustrations for the web and print campaign, we then went on to create an animated video for the Smart group’s television and online campaign. They requested an engaging contemporary animated video.
Mock-ups
Illustration
Animation
Approach
Producing content for a large Polish financing company, we aimed to create something bold and colourful, with the visuals able to tell the story – but adding voice over to support the visual story. We drew on 1960’s style cartoon illustrations, but giving them a modern feel.
Pre-production Animatic
Voice-over Recording
Online ready Animation
Results
The client was extremely happy with the animated video we produced. It helped them in their rebrand aims, and in turn reaching a larger viewer audience, and ultimately increased sales.
