[fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”75px” padding_right=”” padding_bottom=”20px” padding_left=””][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”3_5″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Smart Pozyczka

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HOW I TACKLED THE BRIEF GIVEN TO ME

[/fusion_text][fusion_separator style_type=”none” top_margin=”5px” alignment=”center” /][fusion_imageframe lightbox=”no” style_type=”none” hover_type=”none” bordersize=”0px” borderradius=”0″ align=”none” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no”] [/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ last=”yes” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=”” element_content=””][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”10px” padding_right=”” padding_bottom=”10px” padding_left=””][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”4%” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”70px” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_lightbox type=”video” full_image=”” video_url=”https://www.youtube.com/embed/m0uKzLN5Sls?rel=0″ thumbnail_image=”https://andrewcarolan.com/wp-content/uploads/2017/05/smart-pozyczka_1-1024×576.jpeg” alt_text=”” description=”” class=”” id=””][/fusion_lightbox][/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”4%” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]

Brief

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Initially asked to produce illustrations for the web and print campaign, we then went on to create an animated video for the Smart group’s television and online campaign. They requested an engaging contemporary animated video.

Mock-ups

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Illustration

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Animation

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#f8f8f8″ background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”90″ padding_right=”” padding_bottom=”70″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Approach

Producing content for a large Polish financing company, we aimed to create something bold and colourful, with the visuals able to tell the story – but adding voice over to support the visual story. We drew on 1960’s style cartoon illustrations, but giving them a modern feel.

Pre-production Animatic

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Voice-over Recording

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Online ready Animation

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”125px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”70″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Previsualization[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”90″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Short deadline[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”65″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Producing voice-over script[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”87″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]TV spot & Online video[/fusion_progress][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”100″ padding_right=”” padding_bottom=”150″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”10%” padding_bottom=”0px” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]

Results

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The client was extremely happy with the animated video we produced. It helped them in their rebrand aims, and in turn reaching a larger viewer audience, and ultimately increased sales.

[/fusion_text][fusion_imageframe image_id=”1221″ style_type=”bottomshadow” stylecolor=”” hover_type=”zoomin” bordersize=”5″ bordercolor=”” borderradius=”20″ align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://andrewcarolan.com/wp-content/uploads/2017/05/smart-pozyczka-1024×576.jpeg[/fusion_imageframe][fusion_button link=”https://youtu.be/0qC-MzUBWKk?rel=0″ text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”fusion-lightbox-link mt” id=”” color=”custom” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play fas” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]WATCH VIDEO[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”-80″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”none” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”0px” padding_bottom=”0″ padding_left=”0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_portfolio layout=”carousel” picture_size=”auto” text_layout=”unboxed” columns=”4″ one_column_text_position=”below” column_spacing=”0″ number_posts=”-1″ portfolio_title_display=”all” portfolio_text_alignment=”left” filters=”no” cat_slug=”” exclude_cats=”” pagination_type=”none” hide_url_params=”off” offset=”” content_length=”excerpt” excerpt_length=”35″ strip_html=”yes” carousel_layout=”title_on_rollover” scroll_items=”” autoplay=”no” show_nav=”yes” mouse_scroll=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”https://andrewcarolan.com/wp-content/uploads/2016/07/services_bg_footer-1.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”18%” padding_right=”0px” padding_bottom=”18%” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]

Ready to Talk?

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”https://andrewcarolan.com/?page_id=14″ title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#ffffff” button_gradient_bottom_color=”#ffffff” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”#1f1f27″ accent_hover_color=”#ffffff” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]Contact[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Project Description

Smart Pozyczka

Brief

Approach

Results

Ready to Talk?

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