Project Description

One By One Music Promo

HOW I TACKLED THE BRIEF GIVEN TO ME

Brief

The music track had airplay on UK’s Radio Two channel, I was asked to produce and direct a music promo – to help launch the band.

  • Studio Shoot

  • Casting Actors

  • Directing Actors

Approach

Shot on Super 16mm film format, and filmed in an art gallery featuring a famous contemporary British fine artist, and actors representing politicians and celebrities – the approach was to reflect the tone of the music and lyrics, with abstract scenes, and a sense of distance between the singer and viewer, whilst retaining the soulfulness reflected in his singing style.

  • Script Writing

  • Pre- production

  • Studio Filming

Super 16mm Film
Dolly shots
Props
Post Production

Results

The promo video featured on music channels, and helped the band’s launch and record sales.

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