[fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”75px” padding_right=”” padding_bottom=”20px” padding_left=””][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”3_5″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Lovely

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HOW I TACKLED THE BRIEF GIVEN TO ME

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Brief

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Asked to produce and direct a follow up to the band’s successful debut track, I was asked to produce something sentimental, this made me think of Paris, so I created a ‘film noir’ style video narrative, except not in Paris – but in London!

Location Shoot

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Car Rig

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Directing Actors

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#f8f8f8″ background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”90″ padding_right=”” padding_bottom=”70″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Approach

Creating a simple ‘film noir’ type plot, we had a long pre-production time to ensure that we had sufficient light to film on black white film stock in various locations at night. We also had to seek permission to film across many districts of London – with a car rig and a large camera department. Shot on black and white Super 16mm film format, it was a two day shoot – in the forest, on the road, in town, and in a London apartment.

Script Writing

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Pre- production

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Post Production

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”125px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”80″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Super 16mm Film[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”90″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Art Department[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”85″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Props[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”87″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]2 Day Shoot[/fusion_progress][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”100″ padding_right=”” padding_bottom=”150″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”10%” padding_bottom=”0px” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]

Results

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The promo video featured on music channels, and developed the band’s fan following and subsequent record sales.

[/fusion_text][fusion_imageframe image_id=”2046″ style_type=”bottomshadow” stylecolor=”” hover_type=”zoomin” bordersize=”5″ bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://andrewcarolan.com/wp-content/uploads/2017/07/Lovely_new-8-1024×576.png[/fusion_imageframe][fusion_button link=”https://youtu.be/3R5Cb5N_Hxc?rel=0″ title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”fusion-lightbox-link mt” id=”” color=”custom” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]WATCH VIDEO[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”-80″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”none” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”0px” padding_bottom=”0″ padding_left=”0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_portfolio layout=”carousel” picture_size=”auto” text_layout=”unboxed” columns=”4″ one_column_text_position=”below” column_spacing=”0″ number_posts=”-1″ portfolio_title_display=”all” portfolio_text_alignment=”left” filters=”no” cat_slug=”” exclude_cats=”” pagination_type=”none” hide_url_params=”off” offset=”” content_length=”excerpt” excerpt_length=”35″ strip_html=”yes” carousel_layout=”title_on_rollover” scroll_items=”” autoplay=”no” show_nav=”yes” mouse_scroll=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”https://andrewcarolan.com/wp-content/uploads/2016/07/services_bg_footer-1.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”18%” padding_right=”0px” padding_bottom=”18%” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]

Ready to Talk?

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”https://andrewcarolan.com/?page_id=14″ title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#ffffff” button_gradient_bottom_color=”#ffffff” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”#1f1f27″ accent_hover_color=”#ffffff” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]Contact[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Project Description

Brief

Approach

Results

Ready to Talk?

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