Ferrari California

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AKQA for Ferrari

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Click image to watch

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Role

Producing the online video launch of the Ferrari California car, the approach was ground breaking – capturing footage from the Sony Playstation Gran Tursimo car game, requesting other specific camera angles and movements from Sony HQ – and editing this together with specially recorded audio of the car’s engine – ignition, accelerating, and cruising. The online launch video camera movements and locations formed the pre-visualisation of the TV commercial that followed.

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Producing

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Storyboarding

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Editing

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Project Description

Ferrari California

Role

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