Project Description

Ferrari California

AKQA for Ferrari

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Producing the online video launch of the Ferrari California car, the approach was ground breaking –  capturing footage from the Sony Playstation Gran Tursimo car game, requesting other specific camera angles and movements from Sony HQ –  and editing this together with specially recorded audio of the car’s engine – ignition, accelerating, and cruising. The online launch video camera movements and locations formed the pre-visualisation of the TV commercial that followed.

  • Producing

  • Storyboarding

  • Editing