Project Description
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Ferrari California
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AKQA for Ferrari
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Click image to watch
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Role
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Producing the online video launch of the Ferrari California car, the approach was ground breaking – capturing footage from the Sony Playstation Gran Tursimo car game, requesting other specific camera angles and movements from Sony HQ – and editing this together with specially recorded audio of the car’s engine – ignition, accelerating, and cruising. The online launch video camera movements and locations formed the pre-visualisation of the TV commercial that followed.
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Producing
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Storyboarding
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Editing
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