Project Description
Ferrari California
AKQA for Ferrari

Role

Producing the online video launch of the Ferrari California car, the approach was ground breaking – capturing footage from the Sony Playstation Gran Tursimo car game, requesting other specific camera angles and movements from Sony HQ – and editing this together with specially recorded audio of the car’s engine – ignition, accelerating, and cruising. The online launch video camera movements and locations formed the pre-visualisation of the TV commercial that followed.
Producing
Storyboarding
Editing