Project Description

Esoterica | DROA

HOW I TACKLED THE BRIEF GIVEN TO ME

Brief

Sponsored by Panasonic to film a promo on their new vari-cam digital camera series, I wanted to highlight it’s low light sensitivity. The band’s song was about resisting the establishment, where better to hide from a menace than in a cave? So we shot the promo video in a cave, Chislehurst Caves in Kent, UK.

  • Location Shoot

  • Casting Actors

  • Directing Actors

Approach

The band requested that the promo had a live concert feel, and wanted their fans to feature in the video. We didn’t want a standard rock concert location, so using a cave – we put on a rock concert, and included a sub plot narrative into the video – it was a nod to 1990’s style progressive rock videos. Shot in one day, in a restrictive environment, with a large crew, an audience, and many actors involved – a large amount of organization and logistics went into making the production a success.

  • Script Writing

  • Pre- production

  • Location Filming

Dolly Shots
Steady Cam
Art Department
Additional Pre-production

Results

The promo video featured on music channels, and helped the band to go on to further success.

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