[fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”75px” padding_right=”” padding_bottom=”20px” padding_left=””][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”3_5″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Esoterica | DROA

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HOW I TACKLED THE BRIEF GIVEN TO ME

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Brief

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Sponsored by Panasonic to film a promo on their new vari-cam digital camera series, I wanted to highlight it’s low light sensitivity. The band’s song was about resisting the establishment, where better to hide from a menace than in a cave? So we shot the promo video in a cave, Chislehurst Caves in Kent, UK.

Location Shoot

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Casting Actors

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Directing Actors

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#f8f8f8″ background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”90″ padding_right=”” padding_bottom=”70″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ last=”no” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

Approach

The band requested that the promo had a live concert feel, and wanted their fans to feature in the video. We didn’t want a standard rock concert location, so using a cave – we put on a rock concert, and included a sub plot narrative into the video – it was a nod to 1990’s style progressive rock videos. Shot in one day, in a restrictive environment, with a large crew, an audience, and many actors involved – a large amount of organization and logistics went into making the production a success.

Script Writing

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Pre- production

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Location Filming

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”125px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”80″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Dolly Shots[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”90″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Steady Cam[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”85″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Art Department[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”87″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Additional Pre-production[/fusion_progress][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”100″ padding_right=”” padding_bottom=”150″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”10%” padding_bottom=”0px” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]

Results

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The promo video featured on music channels, and helped the band to go on to further success.

[/fusion_text][fusion_imageframe image_id=”2052″ style_type=”bottomshadow” stylecolor=”” hover_type=”zoomin” bordersize=”5″ bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://andrewcarolan.com/wp-content/uploads/2017/07/Dont_Rely_On_Anyone_new-13-1024×576.png[/fusion_imageframe][fusion_button link=”https://www.youtube.com/watch?v=aKUjLOHKnvc?rel=0″ text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”fusion-lightbox-link mt” id=”” color=”custom” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play fas” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]WATCH VIDEO[/fusion_button][fusion_button link=”https://youtu.be/6YyDgK7ESO8?rel=0″ text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”fusion-lightbox-link mt” id=”” color=”custom” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play fas” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]ALT VERSION[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”-80″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”none” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”0px” padding_bottom=”0″ padding_left=”0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_portfolio layout=”carousel” picture_size=”auto” text_layout=”unboxed” columns=”4″ one_column_text_position=”below” column_spacing=”0″ number_posts=”-1″ portfolio_title_display=”all” portfolio_text_alignment=”left” filters=”no” cat_slug=”” exclude_cats=”” pagination_type=”none” hide_url_params=”off” offset=”” content_length=”excerpt” excerpt_length=”35″ strip_html=”yes” carousel_layout=”title_on_rollover” scroll_items=”” autoplay=”no” show_nav=”yes” mouse_scroll=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”https://andrewcarolan.com/wp-content/uploads/2016/07/services_bg_footer-1.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”18%” padding_right=”0px” padding_bottom=”18%” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]

Ready to Talk?

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”https://andrewcarolan.com/?page_id=14″ title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#ffffff” button_gradient_bottom_color=”#ffffff” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”#1f1f27″ accent_hover_color=”#ffffff” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]Contact[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Project Description

Esoterica | DROA

Brief

Approach

Results

Ready to Talk?

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