Project Description
Esoterica | DROA
HOW I TACKLED THE BRIEF GIVEN TO ME
Brief
Sponsored by Panasonic to film a promo on their new vari-cam digital camera series, I wanted to highlight it’s low light sensitivity. The band’s song was about resisting the establishment, where better to hide from a menace than in a cave? So we shot the promo video in a cave, Chislehurst Caves in Kent, UK.
Location Shoot
Casting Actors
Directing Actors
Approach
The band requested that the promo had a live concert feel, and wanted their fans to feature in the video. We didn’t want a standard rock concert location, so using a cave – we put on a rock concert, and included a sub plot narrative into the video – it was a nod to 1990’s style progressive rock videos. Shot in one day, in a restrictive environment, with a large crew, an audience, and many actors involved – a large amount of organization and logistics went into making the production a success.
Script Writing
Pre- production
Location Filming
Results
The promo video featured on music channels, and helped the band to go on to further success.
